Leveraging a CRM Platform as a Growth Catalyst

Date: Tuesday, January 28, 2020
Time: 10:30am - 11:30am ET
Location: Online Webinar via GoToWebinar

carlos-muza-hpjSkU2UYSU-unsplashTechnology has changed the face of modern businesses. We’re seeing businesses adopt technology at a higher rate than ever before and using it as a guiding post to steer key business processes. Dive into one of the most popular pieces of business tech: Customer Relationship Management (CRM) software.

CRMs can help to systemize critical processes, improve visibility of key metrics, and impact productivity, profitability, and customer satisfaction across the organization. Throughout this webinar, we’ll discuss the benefits and important considerations when contemplating a CRM or ways to reinvigorate an existing platform.

There is a point in every growing business’ lifecycle when they are required to realize or actualize market expansion, sales growth, and revenue generation. One of the most important considerations to be aware of, is that scaling is taking place, and whether sales structure and workflow can wait-out the growth curve, without unduly impacting new revenue. This is the essential strategic question. By the end of this webinar, attendees will gain insight into these game-changing tools and how businesses can embed key processes and information into a coherent and rationalized repository. CRMs empower teams, inform strategic planning, and evolve alongside the business. Find out how your team can ensure success with a CRM by registering now.

Webinar Takeaways:

  • Discover how to scale sales and marketing processes
  • Uncover proven approaches to lead gen and client management
  • Compare and contrast different CRM tools and features to find out what’s right for you
  • Receive insights on upcoming trends that further empower CRM wielding businesses
  • Dissect a CRM implementation and what’s involved

Funding Webinar Prerequisites

Prerequisites for most Canadian government funding programs:

  • Incorporated in Canada for at least 2 years
  • Financially stable
  • Not a retailer/distributor
  • Not a start-up

Webinar Speakers

Bernadeen McLeod
President and Founder, Mentor Works Ltd.

Bernadeen McLeod.jpg

Bernadeen worked in the corporate arena for 18 years as an executive and general manager in the manufacturing sector. With considerable expertise in government funding, both on a federal and provincial level, Bernadeen understands the aspects most critical to a successful Proactive Funding Plan™. She plays to win, and recognizes the importance of cash flow and margins. This enables her clients to succeed and access larger government funding wins than otherwise available.

Chris Casemore
Director of Client Management & Development

chris (2)Chris has always been curious about finding better ways to get things done. Chris has been with Mentor Works since 2011, helping to develop the company’s strategic network, marketing strategy, client engagement practices, core business processes, and online presence. His goal is to ensure that every business in the country is empowered to access government funding opportunities available to overcome their growth challenges.

BONUS: Free Funding Info Sheet for Attendees Only

Gain insight into these opportunity by accessing a free download exclusive to webinar attendees.

*Webinar slides are not shared after the presentation*